LW Advisers presented the Guide of the China Outbound MICE Tourism Market to members of Madrid Convention Bureau (MCB), Tourist Department belonging to the Madrid City Council. The report had the following objectives:
- To analyze the potential of the China Outbound MICE Tourism Market in order to formulate a medium to long term investment strategy targeting the Chinese market.
- To help the members of MCB to understand to which extent they could capture higher value from China’s outbound tourism market.
- To offer a practical guide with promotion and marketing strategy for China and adaption of the tourist offer in the destination.
Lisa Wang, Partner of LW Advisers and Vice-president of China Club Spain, invited to “Positive News” section of “Redacción Abierta” of Intereconomia TV. She talked about tourism and consumer-oriented sectors in China, as well as their impact in Spain.
The globalization process had made it evident more interaction between people of different cultures. In the future there will be a new profile of individuals in our society, integrating more than one cultural identity.
They will not be defined as 100% of a single culture, but the sum of the different identities, which could be more than 100%.
Lisa Wang shares her vision on this new conception of the reality and explains the benefits of the interculturalism.
Some basic recommendations on doing business with China: do your homework, understand the Chinese market and have in mind the cultural differences with Spain.
Please check out the following link to find out more about the social-cultural protocol for Spain-China business relationship, click here.
Interview by the journalist Pilar Carrizosa at Gestiona Radio together with other guests.
The program covered issues like tourism (as FITUR trade fair just started), food and China. Lisa Wang talked about the interests of Chinese tourists in Spain and some recommendations to do business with Chinese companies and clients.
Listen to the full interview on Gestiona Radio.
The four prizes are:
- Education cooperation Spain-China: IE University
- 2017 Chinese-Spanish media group: Grupo Internacional de Medios
- Professional career: Mr. Pablo Rovetta
- Professional career: Mr. Jingsheng Lu
She explained the two levels of resilience she experienced when moving from China to Spain: the first one is ADAPTATION as a necessity to survive in the new environment, the other one is INTEGRATION as a personal choice, after accepting new values that were different from the original ones. Lisa also made a parallelism with the Spanish companies that entered the unknown Chinese market, the most resilient and strong ones are those who managed to integrate themselves into the local market due to their high level of flexibility.
Eminent overseas young Chinese from 80 countries participated in the conferences and visits to institutions and local authorities of several regions of China, with the aim of understanding the history, cultural and current economic situation of China, thus to bridge it with their country of residence.
SpainGlobal´s interview to Lisa on Feb. 6th, 2017. Topics include her experience in investment projects between Spain and China, recommendations to Spanish companies willing to enter China, the most common errors, sectors of great potential, cultural factors affecting the business relationships, as well as the perspectives of the Chinese investments in Spain. Under the section of “Success Cases”of Iberglobal.
Lisa interviewed by Telemadrid TV program ´My Camara and I´ in December 2016. The key topic of the program is about the Chinese businessmen and investors who are educated and integrated in the Spanish society. Lisa appears on the minutes 17:00 – 18:40 of the TV report together with some members of Club Financiero Genova, an elite business Club in Madrid and on minutes 31:00 – 35:00 during the celebration of the VI Anniversary of China Club Spain, an association of Chinese professionals living in Spain, at the Circle of Fine Arts of Madrid.