{"id":11,"date":"2016-07-20T10:30:48","date_gmt":"2016-07-20T10:30:48","guid":{"rendered":"http:\/\/lwconsulting.es\/?page_id=11"},"modified":"2023-01-31T13:11:51","modified_gmt":"2023-01-31T13:11:51","slug":"newsfeed","status":"publish","type":"page","link":"https:\/\/lwadvisers.com\/en\/newsfeed\/","title":{"rendered":"Blog"},"content":{"rendered":"
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12<\/span>Feb 24<\/span><\/div>
\"\"<\/a><\/div>

(Espa\u00f1ol) \u00a1Feliz A\u00f1o Nuevo Chino del Drag\u00f3n!<\/a><\/h2><\/header>

Sorry, this entry is only available in Espa\u00f1ol<\/a>.<\/p>\n<\/div><\/div><\/article>

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04<\/span>Dec 23<\/span><\/div>
\"I<\/a><\/div>

The importance of diversity and inclusion as a driver of positive change, key subjects at the International Forum in Madrid<\/a><\/h2><\/header>
[vc_row][vc_column][vc_column_text]The International Forum in Madrid brought together business leaders, personalities committed to diversity, inclusion, talent and leadership as drivers of social change at a global level. Organized by @Diversity & Development and led by its president Guillermina Mekuy, in collaboration with the Madrid Chamber of Commerce in its emblematic building, Palacio de Santo\u00f1a.<\/p>\n

Lisa Wang, founding partner of LW Advisers (Link The World Advisers), had the opportunity to participate in a panel with prominent speakers such as Enrique Cerezo, president of Atl\u00e9tico de Madrid football club; \u00c1ngel Asensio Laguna, president of the Madrid Chamber of Commerce; Isabel Tocino, lawyer, politician and advisor; Carlos Lamela, president of Lamela Architecture Studio; Mar\u00eda Jos\u00e9 P\u00e9rez Cejuela, former Director General for Women in the Madrid Ministry of Employment and International Advisor for Diversity & Development; Mar\u00eda Cristina Mikue, African businesswoman; and Celia de Anca, Vice Dean of Ethics, Diversity and Inclusion at IE University.<\/p>\n

In her speech, Lisa Wang reflected on the importance of diversity in the world and shared the conception of LW Advisers, a consulting firm specialized in the Chinese market and in EU-China cooperation and investment project advisory. The founder emphasized that the company’s mission is “Connecting worlds, projects and cultures”, seeking to contribute positively to society by fostering intercultural understanding and global collaboration.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]

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\"I<\/a><\/div><\/figure><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Video of the event[\/vc_column_text][vc_empty_space height=”25px”]
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31<\/span>Jul 23<\/span><\/div>
\"Visa<\/a><\/div>

(Espa\u00f1ol) Alipay y WeChat Pay aceptan tarjetas de cr\u00e9dito internacionales en sus sistemas de pago m\u00f3vil en China<\/a><\/h2><\/header>

Sorry, this entry is only available in Espa\u00f1ol<\/a>.<\/p>\n<\/div><\/div><\/article>

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19<\/span>Apr 23<\/span><\/div>
\"Claves<\/a><\/div>

(Espa\u00f1ol) Taller de turismo \u201cTendencias y previsiones del turismo chino tras la era de la pandemia – Claves para aprovechar las oportunidades del turismo chino\u201d<\/a><\/h2><\/header>

Sorry, this entry is only available in Espa\u00f1ol<\/a>.<\/p>\n<\/div><\/div><\/article>

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14<\/span>Apr 23<\/span><\/div>
\"Nicol\u00e1s<\/a><\/div>

(Espa\u00f1ol) Nicol\u00e1s Correa (NEA) cierra un contrato hist\u00f3rico de 21 millones de euros con la multinacional china NGC GEARS<\/a><\/h2><\/header>

Sorry, this entry is only available in Espa\u00f1ol<\/a>.<\/p>\n<\/div><\/div><\/article>

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10<\/span>Mar 23<\/span><\/div>
\"Una<\/a><\/div>

(Espa\u00f1ol) Grabaci\u00f3n de la ponencia: China en 2023 y sectores de oportunidad<\/a><\/h2><\/header>

Sorry, this entry is only available in Espa\u00f1ol<\/a>.<\/p>\n<\/div><\/div><\/article>

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08<\/span>Mar 23<\/span><\/div>
\"Una<\/a><\/div>

(Espa\u00f1ol) Conferencia titulada \u201cUna mirada hacia el futuro\u201d del Ciclo de debates con motivo del 50 aniversario entre Espa\u00f1a y China en el Ateneo<\/a><\/h2><\/header>

Sorry, this entry is only available in Espa\u00f1ol<\/a>.<\/p>\n<\/div><\/div><\/article>

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21<\/span>Feb 23<\/span><\/div>
\"Art\u00edculo<\/a><\/div>

(Espa\u00f1ol) Art\u00edculo en Expansi\u00f3n sobre China en 2023: oportunidades ante la incertidumbre<\/a><\/h2><\/header>

Sorry, this entry is only available in Espa\u00f1ol<\/a>.<\/p>\n<\/div><\/div><\/article>

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20<\/span>Jan 23<\/span><\/div>
\"Happy<\/a><\/div>

Happy Chinese New Year<\/a><\/h2><\/header>

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14<\/span>Jul 22<\/span><\/div>
\"Trappit<\/a><\/div>

Link the World Advisers and Trappit sign agreement to access the Chinese travel market<\/a><\/h2><\/header>

Trappit<\/strong>, a business travel tech company<\/strong>, has recently signed an agreement with Link the World Advisers to access the Chinese travel market. The Spanish company is confident that the pandemic situation will gradually improve in the country.<\/p>\n

Trappit’s activity is framed within the business travel sector, where they offer a tech solution to optimize corporate air travel costs<\/strong>. This is possible thanks to an innovative software that monitors airline ticket price changes in real time, between the time of purchase and the flight departure date, in search of cheaper tickets than those already purchased, thus providing customers cost savings.<\/p>\n<\/div><\/div><\/article>

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27<\/span>Jan 22<\/span><\/div>

Why cultural identity is key to understanding Chinese entrepreneurs?<\/a><\/h2><\/header>
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As a member of the IE China Center Advisory Board, our Founding Partner Lisa Wang\u2019s article on \u201c<\/span>Why cultural identity is key to understanding Chinese entrepreneurs?<\/span>\u201d was included in IE China Center\u2019s annual report titled \u201cThe Intangible Concept Behind a Tangible Economic Miracle. A calling: what drives China\u2019s entrepreneurial class to new heights?\u201d.<\/span><\/p>\n

In this article, Lisa shared her views on the decisive role cultural identity plays in the way Chinese entrepreneurs do business. The main Chinese values are: a). Orientation toward people and relationships based on trust; b) Adapting to the environment; c) Hierarchy, responsibilities and problem solving; d) Hard work and perseverance; e) Ability to learn and practical approach.<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”1826″][\/vc_column][\/vc_row]\n<\/div><\/div><\/div><\/article>

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16<\/span>Apr 21<\/span><\/div>

(Espa\u00f1ol) Nota de prensa – Sinopharm encarga a LW Advisers y Stratton Suministros la promoci\u00f3n de sus productos sanitarios en Espa\u00f1a<\/a><\/h2><\/header>

Sorry, this entry is only available in Espa\u00f1ol<\/a>.<\/p>\n<\/div><\/div><\/article>

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20<\/span>Apr 20<\/span><\/div>
\"Lisa<\/a><\/div>

Lisa Wang, interviewed by Spanish TV channel on Special COVID-19 Program<\/a><\/h2><\/header>

Lisa Wang, partner of LW Advisers and Vice President of China Club Spain, recently participated in the Coronavirus Special Program on Spanish TV channel \u201cAntena 3<\/a>\u201d and was interviewed live by the journalist Vicente Vall\u00e9s about the difficulties of bringing medical supplies from China to Spain.<\/p>\n

\u201cSpain competes with the rest of the world (…) You have to be very quick and be able to validate products and manufacturers very well when purchasing medical goods now,\u201d said LW Advisers\u2019 partner during the interview, in which she talked about the new Chinese government regulation that requires manufacturers to be on the list of the National Medical Goods Administration to be able to export their products.<\/p>\n

Lisa highlighted the special complexity of purchasing from China<\/strong> now that the worldwide demand is extremely high. She also saw that organizations with previous experience and local teams in China are showing better performance and results due to their capabilities of mobilizing contacts and resources in short time.<\/p>\n

At LW Advisers we have been very involved in the healthcare sector for a few months, which due to the pandemic has experienced high demand.<\/p>\n<\/div><\/div><\/article>

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20<\/span>Apr 20<\/span><\/div>
\"Art\u00edculo<\/a><\/div>

Opinion article by LW Advisers at Spanish economic newspaper \u201cExpansion\u201d on the business opportunities that China market offers<\/a><\/h2><\/header>

Is China still an opportunity market? What are the key aspects to take into consideration before making a move to China? Which sectors have the best projections in this market<\/strong>?<\/p>\n

Lisa Wang, partner at LW Advisers and Vice President of China Club Spain, recently published an opinion piece in the leading Spanish economic newspaper Expansi\u00f3n. The article was meant to help executives who are considering expanding their company or brand into the Chinese market<\/strong> to understand some key success factors. The tourist, hotel and cosmetics sectors are examples of high growth sectors for European and Spanish countries.<\/p>\n

The author emphasizes that opportunity does not equal success and that \u201cit is important to note that typically it takes one to three years before companies\u2019 investment reaches breakeven in the Chinese market.\u201d<\/p>\n

Read the full article \u00abLa gran oportunidad china: \u00bfcu\u00e1les son las claves de \u00e9xito para empresas espa\u00f1olas?<\/a>\u00bb published in Expansi\u00f3n.<\/p>\n<\/div><\/div><\/article>

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07<\/span>Jun 19<\/span><\/div>
\"C\u00f3mo<\/a><\/div>

An article titled \u201cHow to communicate and negotiate with Chinese counterparts\u201d written by Lisa Wang was published by the leading Spanish economic newspaper Expansion.<\/a><\/h2><\/header>
[vc_row][vc_column][vc_column_text]The cultural understanding is considered one of the most important challenges when an international company develops the Chinese market or invests in China. The objective of the article is to reveal some useful tips and to help businessmen and executives better understand the specific cultural elements of China.<\/span><\/p>\n

Click here to read the full article in Spanish <\/span>titled \u201cHow to communicate and negotiate with Chinese counterparts\u201d.<\/strong> <\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”1633″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/amp.expansion.com\/opinion\/2019\/06\/07\/5cfa1f47e5fdea294f8b46e1.html”][\/vc_column][\/vc_row]\n<\/div><\/div><\/div><\/article>

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06<\/span>Jun 19<\/span><\/div>
\"LW<\/a><\/div>

Link the World Advisers organized a Press Event for its institutional client Madrid Convention Bureau<\/a><\/h2><\/header>
[vc_row][vc_column][vc_column_text]Link the World Advisers<\/strong> organized a Press Event for its institutional client Madrid Convention Bureau<\/strong> with the aim of presenting \u201cPractical Guide on Chinese MICE outbound tourism\u201d<\/strong> to the Chinese media with presence in Spain. Key advantages of Madrid as a MICE<\/strong> destination were introduced.<\/span><\/p>\n

Some specialized Spanish media in tourism sector also attended and reported the event in the following articles: <\/span><\/p>\n

http:\/\/www.nexotur.com\/noticia\/102985\/madrid-convention-bureau-apuesta-por-el-turista-chino.html<\/a><\/p>\n

www.hosteltur.com\/129211_madrid-quiere-incrementar-la-llegada-de-turistas-chinos-en-el-segmento-mice.html?code=home-page%7b2019-06-07%7d&utm_source=newsletter-es&utm_medium=email&utm_campaign=las-agencias-piden-que-se-reformule-el-imserso-para-que-sea-rentable-hosteltur-07-06-2019&utm_term=20190607&utm_content=economia-3<\/span><\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”1617″][\/vc_column][\/vc_row][vc_row][vc_column]

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19<\/span>Dec 18<\/span><\/div>
\"LW<\/a><\/div>

LW Advisers presented the Guide of the China Outbound MICE Tourism Market to members of Madrid Convention Bureau (MCB)<\/a><\/h2><\/header>
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LW Advisers presented the Guide of the China Outbound MICE Tourism Market<\/strong> to members of Madrid Convention Bureau (MCB), Tourist Department belonging to the Madrid City Council. The report had the following objectives: <\/span><\/p>\n

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  1. To analyze the potential of the China Outbound MICE Tourism Market<\/strong> in order to formulate a medium to long term investment strategy targeting the Chinese market. <\/span><\/li>\n
  2. To help the members of MCB to understand to which extent they could capture higher value from China\u2019s outbound tourism market<\/strong>. <\/span><\/li>\n
  3. To offer a practical guide with promotion and marketing strategy<\/strong> for China and adaption of the tourist offer in the destination.<\/span><\/li>\n<\/ol>\n[\/vc_column_text][vc_empty_space height=”40px”]
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    10<\/span>Oct 18<\/span><\/div>
    \"Lisa<\/a><\/div>

    Lisa Wang invited to \u201cPositive News\u201d section of \u201cRedacci\u00f3n Abierta\u201d of Intereconomia TV<\/a><\/h2><\/header>
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    Lisa Wang, Partner of LW Advisers and Vice-president of China Club Spain<\/strong>, invited to \u201cPositive News\u201d section of \u201cRedacci\u00f3n Abierta\u201d of Intereconomia TV<\/strong>. She talked about tourism and consumer-oriented sectors in China, as well as their impact in Spain. <\/span><\/p>\n[\/vc_column_text][vc_empty_space height=”40px”][vc_video link=”https:\/\/m.youtube.com\/watch?v=HdfJ1Af2EDg”][vc_empty_space height=”40px”][\/vc_column][\/vc_row]\n<\/div><\/div><\/div><\/article>

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    25<\/span>May 18<\/span><\/div>
    \"Lisa<\/a><\/div>

    Lisa invited to give a TEDx talk titled \u201cInterculturalism: you could be more than 100%\u201d in Madrid<\/a><\/h2><\/header>
    [vc_row][vc_column][vc_row_inner][vc_column_inner width=”1\/4″][vc_empty_space height=”15px”][vc_single_image image=”1461″ alignment=”left”][\/vc_column_inner][vc_column_inner width=”3\/4″][vc_empty_space height=”20px”][vc_column_text]The globalization process had made it evident more interaction between people of different cultures. In the future there will be a new profile of individuals in our society, integrating more than one cultural identity.<\/span><\/p>\n

    They will not be defined as 100% of a single culture, but the sum of the different identities, which could be more than 100%.<\/span><\/p>\n

    Lisa Wang shares her vision on this new conception of the reality and explains the benefits of the interculturalism. <\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_video link=”https:\/\/www.youtube.com\/watch?v=oH70AfEAkmU”][vc_empty_space height=”50px”]

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    08<\/span>Feb 18<\/span><\/div>
    \"Gran<\/a><\/div>

    The Chinese Embassy held the Chinese Spring Festival Reception on Feb. 8th at the Eurostar hotel in Madrid.<\/a><\/h2><\/header>
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    31<\/span>Jan 18<\/span><\/div>
    \"\"<\/a><\/div>

    Some basic recommendations on doing business with China<\/a><\/h2><\/header>
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    Some basic recommendations on doing business with China: do your homework, understand the Chinese market and have in mind the cultural differences with Spain.<\/span><\/span><\/p>\n

    Please check out the following link to find out more about the social-cultural protocol for Spain-China business relationship, click here.<\/strong><\/span><\/a><\/span><\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div><\/div><\/div><\/article>

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    16<\/span>Jan 18<\/span><\/div>
    \"\"<\/a><\/div>

    Interview by the journalist Pilar Carrizosa at Gestiona Radio<\/a><\/h2><\/header>
    [vc_row][vc_column width=”1\/3″][vc_empty_space height=”15px”][vc_single_image image=”1322″][\/vc_column][vc_column width=”2\/3″][vc_column_text]Interview by the journalist Pilar Carrizosa at Gestiona Radio <\/strong>together with other guests.<\/span><\/p>\n

    The program covered issues like tourism (as FITUR trade fair just started), food and China<\/strong>. Lisa Wang<\/strong> talked about the interests of Chinese tourists in Spain and some recommendations to do business with Chinese companies and clients.<\/span><\/p>\n

    Listen to the full interview<\/a><\/span> on Gestiona Radio.<\/strong><\/span><\/span>[\/vc_column_text][vc_empty_space height=”30px”][vc_single_image image=”1313″][\/vc_column][\/vc_row]\n<\/div><\/div><\/div><\/article>

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    15<\/span>Dec 17<\/span><\/div>
    \"Lisa<\/a><\/div>

    Lisa Wang, Vicepresident of China Club Spain, presents the club\u2019s annual Awards at the Circulo de Bellas Artes in Madrid.<\/a><\/h2><\/header>
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    The four prizes are:<\/span><\/span><\/strong><\/p>\n

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    1. Education cooperation Spain-China: IE University <\/strong><\/span><\/span><\/li>\n
    2. 2017 Chinese-Spanish media group: Grupo Internacional de Medios<\/strong> <\/span><\/span><\/li>\n
    3. Professional career: Mr. Pablo Rovetta<\/strong><\/span><\/span><\/li>\n
    4. <\/span><\/span><\/span>Professional career: Mr. Jingsheng Lu<\/strong><\/span><\/span><\/li>\n<\/ol>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]
      \"Premiados<\/a><\/div><\/figure><\/div>
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      09<\/span>Sep 17<\/span><\/div>

      Lisa Wang was invited to give a TEDx talk in Mondo\u00f1edo (Galicia) about RESILIENCE.<\/a><\/h2><\/header>
      [vc_row][vc_column][vc_column_text]She explained the two levels of resilience she experienced when moving from China to Spain: the first one is ADAPTATION as a necessity to survive in the new environment, the other one is INTEGRATION as a personal choice, after accepting new values that were different from the original ones. Lisa also made a parallelism with the Spanish companies that entered the unknown Chinese market, the most resilient and strong ones are those who managed to integrate themselves into the local market due to their high level of flexibility. <\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_video link=”https:\/\/www.youtube.com\/watch?v=DHbocwjhlzU&t=2s”][\/vc_column][\/vc_row][vc_row][vc_column]
      \"TEDx<\/a><\/div><\/figure><\/div>
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      01<\/span>Sep 17<\/span><\/div>

      TEDx Mondo\u00f1edo in Galicia (Spain) introduces Lisa Wang as a Speaker<\/a><\/h2><\/header>
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      09<\/span>Jul 17<\/span><\/div>

      Lisa Wang, partner of LW Advisers, interviewed by China International Radio program in Beijing.<\/a><\/h2><\/header>
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      08<\/span>Jul 17<\/span><\/div>

      Lisa Wang, partner of LW Advisers, is invited by the State Council of China to a Discovery Trip<\/a><\/h2><\/header>
      [vc_row][vc_column][vc_column_text]Eminent overseas young Chinese from 80 countries participated in the conferences and visits to institutions and local authorities of several regions of China, with the aim of understanding the history, cultural and current economic situation of China, thus to bridge it with their country of residence.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]
      \"Viaje<\/a><\/div><\/figure><\/div>
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      01<\/span>Jun 17<\/span><\/div>

      Lisa in a joint speech with the President of the Board of Extremadura<\/a><\/h2><\/header>
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      14<\/span>May 17<\/span><\/div>

      Article by Lisa Wang in la Raz\u00f3n \u00bfEst\u00e1 su marca preparada para entrar en China?<\/a><\/h2><\/header>

      Read the full article<\/a><\/p>\n

      \"\u00bfEst\u00e1<\/a>
      \u00bfEst\u00e1 su marca preparada para entrar en China? Pag.6<\/figcaption><\/figure>\n
      \"\u00bfEst\u00e1<\/a>
      \u00bfEst\u00e1 su marca preparada para entrar en China? Pag.7<\/figcaption><\/figure>\n

      Guardar<\/span><\/p>\n

      Guardar<\/span><\/p>\n

      Guardar<\/span><\/p>\n

      Guardar<\/span><\/p>\n

      Guardar<\/span><\/p>\n<\/div><\/div><\/article>

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      08<\/span>May 17<\/span><\/div>

      Participation of Lisa Wang in an Executive Program at Havard Business School in Boston, taught by first class professors.<\/a><\/h2><\/header>
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      <\/div><\/div><\/div>\t\t\t