As a member of the IE China Center Advisory Board, our Founding Partner Lisa Wang’s article on “Why cultural identity is key to understanding Chinese entrepreneurs?” was included in IE China Center’s annual report titled “The Intangible Concept Behind a…
Lisa Wang, partner of LW Advisers and Vice President of China Club Spain, recently participated in the Coronavirus Special Program on Spanish TV channel “Antena 3” and was interviewed live by the journalist Vicente Vallés about the difficulties of bringing…
Is China still an opportunity market? What are the key aspects to take into consideration before making a move to China? Which sectors have the best projections in this market? Lisa Wang, partner at LW Advisers and Vice President of…
The cultural understanding is considered one of the most important challenges when an international company develops the Chinese market or invests in China. The objective of the article is to reveal some useful tips and to help businessmen and executives…
Lisa Wang, Partner of LW Advisers and Vice-president of China Club Spain, invited to “Positive News” section of “Redacción Abierta” of Intereconomia TV. She talked about tourism and consumer-oriented sectors in China, as well as their impact in Spain.
The globalization process had made it evident more interaction between people of different cultures. In the future there will be a new profile of individuals in our society, integrating more than one cultural identity. They will not be defined as…
Interview by the journalist Pilar Carrizosa at Gestiona Radio together with other guests. The program covered issues like tourism (as FITUR trade fair just started), food and China. Lisa Wang talked about the interests of Chinese tourists in Spain and…
The four prizes are: Education cooperation Spain-China: IE University 2017 Chinese-Spanish media group: Grupo Internacional de Medios Professional career: Mr. Pablo Rovetta Professional career: Mr. Jingsheng Lu
She explained the two levels of resilience she experienced when moving from China to Spain: the first one is ADAPTATION as a necessity to survive in the new environment, the other one is INTEGRATION as a personal choice, after accepting…
