The International Forum in Madrid brought together business leaders, personalities committed to diversity, inclusion, talent and leadership as drivers of social change at a global level. Organized by @Diversity & Development and led by its president Guillermina Mekuy, in collaboration…
Trappit, a business travel tech company, has recently signed an agreement with Link the World Advisers to access the Chinese travel market. The Spanish company is confident that the pandemic situation will gradually improve in the country.
Trappit’s activity is framed within the business travel sector, where they offer a tech solution to optimize corporate air travel costs. This is possible thanks to an innovative software that monitors airline ticket price changes in real time, between the time of purchase and the flight departure date, in search of cheaper tickets than those already purchased, thus providing customers cost savings.
As a member of the IE China Center Advisory Board, our Founding Partner Lisa Wang’s article on “Why cultural identity is key to understanding Chinese entrepreneurs?” was included in IE China Center’s annual report titled “The Intangible Concept Behind a…
Is China still an opportunity market? What are the key aspects to take into consideration before making a move to China? Which sectors have the best projections in this market? Lisa Wang, partner at LW Advisers and Vice President of…
The cultural understanding is considered one of the most important challenges when an international company develops the Chinese market or invests in China. The objective of the article is to reveal some useful tips and to help businessmen and executives…
Link the World Advisers organized a Press Event for its institutional client Madrid Convention Bureau with the aim of presenting “Practical Guide on Chinese MICE outbound tourism” to the Chinese media with presence in Spain. Key advantages of Madrid as…
LW Advisers presented the Guide of the China Outbound MICE Tourism Market to members of Madrid Convention Bureau (MCB), Tourist Department belonging to the Madrid City Council. The report had the following objectives: To analyze the potential of the China…
Lisa Wang, Partner of LW Advisers and Vice-president of China Club Spain, invited to “Positive News” section of “Redacción Abierta” of Intereconomia TV. She talked about tourism and consumer-oriented sectors in China, as well as their impact in Spain.
Some basic recommendations on doing business with China: do your homework, understand the Chinese market and have in mind the cultural differences with Spain. Please check out the following link to find out more about the social-cultural protocol for Spain-China…