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Link The World Advisers

About us

Founded by a team of multicultural professionals with experience in both markets, Link the World Advisers (LW Advisers) is an advisory firm specialized in the Chinese market for European brands, and in investment & cooperation projects between China and the rest of the World. Our mission is to connect worlds, projects & cultures.

Business Lines

» China market development for Western brands/companies

At LW Advisers we want to be your Commercial Office in China or Asia, working as an extension of your international department, developing and monitoring the Asian market locally.

Specialized sectors: Food and Beverage, Consumer Goods and Industrial Sectors.

» Advisory in Investment Projects between China and Europe

We advise our European clients to attract Chinese investments into Europe, and/or to establish strategic agreements with local partners in China.

Specialized sectors: Healthcare, Industrial, Tourism, Renewable Energies, Technology.


Our team is formed by multicultural professionals with deep understanding of cultural & management differences between the Chinese and Western corporations, as well as track-record experience in helping clients conduct investment projects in China.

We also count on a team of Advisory Board formed by experts in the business relationships between China and Europe, who provide access to relevant contacts and participate actively in the high-level project issues, contributing to the successful completion of the transactions.

Lisa Wang
Lisa Wang - Partner
  • Based in Madrid.
  • Trilingual Chinese-Spanish-English.
  • Over 18 years of strategy consulting and M&A advisory experience focusing China.
  • Experience in helping Spanish companies enter/expand into China.
  • Expertise in project supervision and management from Spain, including market development for European companies/brands in China and M&A transactions.
  • Vice-president of China Club Spain, association of Chinese professionals working in Spain.





Lynn Ye
Lynn Ye - Partner
  • Based in Shanghai.
  • Trilingual Chinese-Spanish-English.
  • Over 18 years of consulting experience specialized in China.
  • Specialist in market researches, market development for foreign companies in China and M&A operations.
  • Founder of a commercial office for Spanish brands.
  • Vice-president of the Spanish Chamber of Commerce in China.
Edoardo Bertolani
Edoardo Bertolani – Project Manager
  • Based in Singapore.
  • Italian national who has been living and working in Asia since 2004, including Shanghai, Hong Kong and Singapore.
  • Specialized in helping European enterprises in entering and growing their businesses into the Asia Pacific region.
  • Extensive consulting background coupled with interim commercial management experience, mainly in the F&B, luxury and design areas.
  • Languages: English, Italian, Spanish.
Wei Xu – Project Manager
  • Based in Beijing.
  • Over 15 years of working experience in a professional consulting firm, focusing on industrial, food & beverage, health care and machine-tool sectors.
  • Rich experience in distribution model buildup, partner search & negotiation support, in-depth market research, match making agenda set up.
  • Languages: Chinese, English.
Francisco Minoves
Francisco Minoves – Senior Adviser
  • Based in Madrid.
  • Senior Adviser with 40 years of experience in M&A and divestment transactions for Spanish companies.
  • Languages: Spanish, English.
Tom Han
Tom Han – Senior Adviser
  • Based in Shanghai.
  • Expert in JV and M&A projects in China.
  • Financial Controller for several foreign invested companies in China, including Siemens –Nixdorf and Nabisco Food.
  • Solid management background, >30 years of experience in financial, accounting and strategy development.
  • Languages: Chinese-English.



Global presence

LW Advisers has local presences in Spain and China, with a team of professional advisers and consultants.
Our idea is to be close to our clients and to their respective markets.

Presence in Spain

Calle Goya 46. Bajo izquierda. 28001. Madrid
Tel.: +34 91 246 09 62

LW Advisers en Madrid

Presence in Shanghai (China)

Honggu Road, 8. Building 1, Office 301, Shanghai
Tel.: +86 139 1825 1503

LW Advisers en Shanghai

Presence in Beijing (China)

Room 705, Building B, BOYA International Center, No. 1, Li Ze Zhong Yi Rd, Chaoyang District, Beijing, China.
Tel.: +86 139 1090 4551

LW Advisers en Pekín
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