Who are we?
Link the World Advisers (LW Advisers) is a strategy consulting & business advisory firm specialized in China.
With a multicultural team and extensive experience in China, Europe & LATAM markets, we offer tailor-made advisory services to meet our clients’ internationalization, direct investment & strategic cooperation project needs.
Our typical clients are medium-sized Western companies or big Chinese corporations, with international experience, that have the strategic plan of entering China, Europe or LATAM markets.
We offer three distinct business lines:
- Facilitating EU & LATAM clients’ market entry & expansion in China.
- Comprehensive services for Chinese companies entering and consolidating operations in the European market;
- Integrated solutions for Chinese companies to establish operations in Mexico, leveraging its nearshoring advantages;
Sector Focus: FMCG, Healthcare, Energy, Industrial, Technology, Tourism.
Local presence in Madrid, Shanghai, Beijing and several cities of Mexico.
Our mission is to successfully connecting worlds, projects & cultures, by establishing smooth & effective communications through our professional teams & partners.
Our values: multiculturalism, professionalism, trust, win-win, long-term relationship.
Business Lines
» China Market Entry & Expansion For European And LATAM Clients
China is a complex market, often requiring professional support for senior executives or company owners to manage China-related projects. Given the dynamic and intricate nature of the market, along with the unique communication styles of Chinese businesspeople, interpreting market potential and business interactions in an accurate way is crucial for making informed business decisions and for negotiating effectively.
At Link The World Advisers, we deeply understand our clients’ internationalization and investment project needs and assist them in understanding the China market and their local counterparts. There are often subjective nuances that only local staff with in-depth knowledge of the local business environment, coupled with experience in sophisticated international projects can detect.
» Empowering Chinese Companies in the European Market
LW Advisers leverages its multicultural teams & strategic partners, knowledgeable about cultural differences and local business environments in Spain and China, to optimize clients’ operations and to protect clients’ business interests.
We provide tailored professional advice to meet the unique size, needs, and language of each client.
Our goal is to assist Chinese clients in meeting legal obligations in Spain and to equip their management with essential information and tools for market development and strategic decision-making.
» Optimizing China’s Outbound Investments To Mexico (Nearshoring)
Expert Company Setup Solutions – Fast Tracking & Risk Management
Team
Our team is formed by multicultural professionals with deep understanding of cultural & management differences between the Chinese and Western corporations, as well as track-record experience in helping clients conduct investment projects in China.
We also count on a team of Advisory Board formed by experts in the business relationships between China and Europe, who provide access to relevant contacts and participate actively in the high-level project issues, contributing to the successful completion of the transactions.
- Based in Madrid
- Trilingual Chinese-Spanish-English.
- Over 18 years of strategy consulting experience and M&A advisory focusing China across >80 projects.
- Founding partner of Link The World Advisers since 2016.
- 2006-2015: worked for InterChina Consulting in Madrid & Shanghai, holding Analyst to Country Manager-Spain positions.
- Expertise in project supervision & management, knowhow transfering to clients.
- Has a degree in Communications and completed a Senior Management Program at IE and an Executive Program at Harvard Business School.
- Member of Advisory Board of IE China Center and Former Vice-President of China Club Spain
- Based in Shanghai
- Trilingual Chinese-Spanish-English.
- Over 18 years of consulting experience specialized in China.
- Specialist in market researches, market development for foreign brands and M&A operations.
- Founder of a distribution company of Spanish wines and delicatessen products.
- Graduated from Complutense University, Madrid, majoring in Business, had a Master degree in Business Administration at La Salle University, Barcelona.
- Postgraduate degree in Finance at Qinghua University, China.
- Former Vice-President of Spanish Chamber of Commerce in China.
- Based in Shanghai
- >20 years of industrial experience, with >10 years consulting experience.
- Strategy and corporate consultant with rich experience in company establishment and M&A projects, as well as negotiation support.
- Sector expertise in industrial sectors.
- Rich experience in business model set up, partner search & negotiation support.
- MBA, Management School of Maastricht
- Languages: Chinese, English, Spanish.
- Based in Shanghai
- Expert in JV and M&A projects in China
- Financial Controller for several foreign invested companies in China, including Siemens –Nixdorf and Nabisco Food.
- Solid management background, >20 years of experience in financial, accounting and strategy development.
- Graduated from National Light Industrial University with a Bachelor’s degree in Science and obtained his MBA from the China Europe Management Institute (Shanghai). He is a CPA.
- Languages: Chinese-English.
- Based in Shanghai
- Over 12 years of professional experience in M&A, fund raising and business development, focusing on consumer goods and industrial sectors.
- Rich experience in business plan, valuation, partner search, negotiation.
- MSc Finance & Strategy, Rotterdam School of Management Erasmus Campus
- MA Business Management at EDHEC Business School
- Languages: Chinese, English, French
- Based in Shanghai
- Expert in Strategy and M&A projects in Healthcare sector
- Executive VP of Medical Valley GmbH Erlangen, Germany/China
- Former Deputy GM, Div. of Strat. Dev. Of AVIC Int’l Holding Corp.
- Former research fellow in National Cancer Center [CNIO] in Spain and Germany.
- Bachelor degree in Biochemistry at Wuhan University, China.
- PhD in Molecular Genetics at University of Heidelberg, Germany.
- Languages: Chinese-English.
- Based in Shanghai
- Over 8 years of experience in sale mandates and buy side mandates.
- Specialized in providing cross-border M&A advisory services between Asia and West Europe.
- Led the team to conduct 40 deals, mostly sale mandates by European clients, covering Industrial, Healthcare, Retail, Real Estate, CIT, Renewable energy, F&B sector.
- Also involved in Chinese buy-side mandates, with clients being top PE firms and publicly traded companies.
- Languages: Chinese-English.
- Based in Beijing
- Over 15 years of working experience in a professional consulting firm, focusing on consumer goods, health care, clean tech and industrial sectors.
- Rich experience in in-depth market research, market development, partner search & negotiation support.
- MA in Economics, Cleveland State University; BA in International Trade, Nankai University
- Languages: Chinese, English
- Based in Madrid
- Senior Adviser with 40 years of experience in M&A and divestment transactions for Spanish companies.
- Previously held prominent roles such as International Marketing Director at Banco Atlántico and Director of Divestments at the National Institute of Industry, among others.
- Industrial engineer and MBA at IESE Business School.
- Languages: Spanish, English.
- Based in Madrid
- Administration and Office Manager with more than 20 years of experience.
- Rich experience in project coordination, internal administrative issues, and dealing with Public Administrations.
- Graduated from University of Alcala.
- Languages: Spanish, English
Blog
The importance of diversity and inclusion as a driver of positive change, key subjects at the International Forum in Madrid
The International Forum in Madrid brought together business leaders, personalities committed to diversity, inclusion, talent and leadership as drivers of social change at a global level. Organized by @Diversity &…
(Español) Alipay y WeChat Pay aceptan tarjetas de crédito internacionales en sus sistemas de pago móvil en China
Sorry, this entry is only available in Español.
Global presence
Presence in Spain
Calle Goya 46. Bajo izquierda. 28001. Madrid
Spain
Tel.: +34 91 246 09 62
E-mail.: lisa.wang@lwadvisers.com
Presence in Shanghai (China)
Honggu Road, 8. Building 1, Office 301, Shanghai
China
Tel.: +86 139 1825 1503
E-mail.: info@lwadvisers.com
Presence in Beijing (China)
Room 705, Building B, BOYA International Center, No. 1, Li Ze Zhong Yi Rd, Chaoyang District, Beijing, China.
Tel.: +86 139 1090 4551
E-mail.: info@lwadvisers.com
