Interview to Lisa Wang by SpainGlobal

SpainGlobal´s interview to Lisa on Feb. 6th, 2017. Topics include her experience in investment projects between Spain and China, recommendations to Spanish companies willing to enter China, the most common errors, sectors of great potential, cultural factors affecting the business relationships, as well as the perspectives of the Chinese investments in Spain. Under the section of “Success Cases”of Iberglobal.
Read full article (in Spanish)
Photos of China Club Spain´s VI Anniversary event


Lisa Wang interviewed by Telemadrid TV program “My Camara and I”
Lisa interviewed by Telemadrid TV program ´My Camara and I´ in December 2016. The key topic of the program is about the Chinese businessmen and investors who are educated and integrated in the Spanish society. Lisa appears on the minutes 17:00 – 18:40 of the TV report together with some members of Club Financiero Genova, an elite business Club in Madrid and on minutes 31:00 – 35:00 during the celebration of the VI Anniversary of China Club Spain, an association of Chinese professionals living in Spain, at the Circle of Fine Arts of Madrid.
“Is your brand ready to enter China?”
China´s consumption market has evolved rapidly in the last years. Due to its increasing complexity, the entry of any international brand must be carefully analyzed and prepared. In this article written by Lisa Wang, partner of LW Advisers, the Western brands will find recommendations on what aspects to pay attention to before their introduction or expansion into the Chinese market.

