An article titled “How to communicate and negotiate with Chinese counterparts” written by Lisa Wang was published by the leading Spanish economic newspaper Expansion.

The cultural understanding is considered one of the most important challenges when an international company develops the Chinese market or invests in China. The objective of the article is to reveal some useful tips and to help businessmen and executives better understand the specific cultural elements of China.

Click here to read the full article in Spanish titled “How to communicate and negotiate with Chinese counterparts”.